Wednesday, January 28, 2015

Mirror, Mirror: Area boutiques are restocking with indie designers

Maureen Doron, owner of the Bryn Mawr boutique Skirt, is ushering in the spring shopping season with seven new-to-her-store women's-wear lines.

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This might not seem to be major fashion news, but it marks the first time in four years that Doron is trying to sell untested designers on her store's racks. Like many other recession-weary boutique owners, Doron didn't want to take chances with a clientele that had grown price-conscious, seemingly interested only in affordable basics.

"Customers are prepared to take risks again, " said Doron, who carries about 40 lines in her apparel shop. Earlier this month, Doron began subtly mixing in the Perfext leather-fringed skirts with such tried-and-true pieces as Diane Von Furstenberg iPhone wrap dresses.

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