2:10 P.M. August 16, Lei enters millet's Conference venue, not too many people exchange greetings, sitting directly on the first row of seats. Keen-eyed journalist saw, up pictures. Lei seems to resist inside these lenses, eye did not touch any of the numerous spectators. It went beyond – seemed to be farther than a big-screen.
More than two-hour speech, Lei breaks three times, but only the first two words. He speaks the longer the speech and more excited. For him, their meaning even more than the last generation of millet – the Internet company's users are the logical world, last year millet or obscure, who go to challenge, but Lei this year a call for all rice flour with cheers, applause and even screaming to ask Qualcomm vendor support, such as millet. In Lei's "business" on the road, this is the first time.
When Lei propose a standing ovation to thank suppliers, who often are in the Flash vendor before guests bear the small area where the audience's attention, it makes them somewhat uncomfortable looking Lei smiled guiltily. Lei, names that should be on there called "Lei Jiao." This "leader" road, Lei has only just begun.
Different generation and released last year, millet, Lei has begun to transform itself in the public's attitude. While his game, had time to change. This moment is not on August 16, while millet production of the second generation version officially available for sale at the moment. But on August 16 to this moment will come soon.
Generation is available in millet, millet is most needed is public recognition, and early users of the loss. Phone for everything is born of the two demands: "fever" slogen,1999 price, almost no design element shape mold, beyond the mainstream and high-end mobile phone configuration and even stable and compatible boards.
Millet is apparently exceeded their original mandates. Nothing opens up an era of domestic Internet phone can prove that the degree of public acceptance, no better than national online user community to prove that early users.
Look, seem to continue to do it. But wrong, millet generation of play only once. Access to different forms of public recognition ("m black" isn't an accepted style? ), So serious doing branding, supply chain, customer management is further right early user groups into the mainstream user base across the divide, not by words "millet bunker" can be resolved.
Millet is the brand, almost at any cost and pass with just a year to become the IT industry-leading manufacturers. If Pixar is not counted as IT firms, such a story could not find precedents in the world. And has officially become more proficient in millet, also can you change now overtaking development? Disney iPhone plus case
The answer is no.
Millet is quickly pushed into a jungle by the strength of trench warfare. This millet have earned all possible towards the user. At least they will ask questions about the cell phone, and millet has solved their problem. But the loss of these users even if they do not, and will not buy a new phone every year. Millet to face the next, are those phones can't go wrong user and questions raised millet must solve the user. If millet is not successful to sell phones to these people, don't say campaign by a competitor, you will first focus on growth bottlenecks.
So, mainstream users where millet? Millet were going to get them?
Lei at the press conference of the PPT, lurking two lines. A sentence is "leather function life", another is "millet should start building the ecological chain".
For the first sentence, is not particularly fresh formulation. Many hardware devices, including the mobile phone manufacturers are put forward similar slogans, like millet, a single product line also took out an entire generation of products to fight against this, are very rare. It can be said that millet II was born to a large and long-term customer training programs. Lei trying to teach content with the features users learn to use smart phones as their smart phone getting started choose millet, and millet community try to keep these users. These people will not be as fanatical as the early rice, but they affect more popular digital consumer choice. Clearly, the millet need this user, but this user's appeal is not strong.
Lei for millet of the second generation of new tactics, will be word of mouth marketing and terminal operator-led marketing and communication-oriented. Lei is happy to mention the millet and finally at a presentation ceremony to launch mobile custom machine. This casual remark has deep meaning, especially at the press conference the audience did not mention any case on the topic of e-commerce sales. Millet is necessarily to migrated to the marketing focus of the Terminal, rather than spread, Lei it is tantamount to announcing the migration has already started.
https://www.youtube.com/watch?v=zMXjCbJoXOc
As for "millet ecological chain", that is a bigger game. Everyone knows that Android can do on Apple's closed system. But that does not mean you cannot learn Apple's ecosystem. This Conference will undoubtedly highlight the millet has laid the Foundation for this road.
Lei spent ten minutes at a presentation ceremony, stories about large capacity battery. Millet-II will launch a larger capacity battery and fit the thicker battery housing as accessories and peripherals. Relative to the millet earlier generation accessories, this is the effective segmentation of cell phone accessories. This means more sales of accessories will enhance, also announced a change: there will be a range of peripheral products, can effectively enhance phone functionality in use. USB/MHL interface means that the phone the possibility of integration of upstream and downstream ecological chain. This is like a hardware "open platform" Lei wants hardware peripherals to developers "access" millet.
An Zhuoping platform in an open, eco-architecture is implemented by the MIUI, the first step is with the designers into desktop theme Mall. And no doubt this mall is millet software application store reconnaissance Commando. Lei will still require a closed system of my own, of course, not according to the Apple way, but Lei seemed to find another way to reach the goals of the road, maybe can follow links.
Millet II released showing one image: a cell phone industry company trying to influence and change the trend of consumption of the whole society, and it's just ready to meet the necessary conditions to do this thing.
Compared with this, Remy single cell phone costs, earn money and so on, are not the key.
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