MediaSpike's little yellow guy ads demo
Although up to now, the application of augmented reality and virtual reality are not large, but with the popularity of virtual reality helmet, advertisers will love product placement in virtual reality. Like the Oculus VR, Sony, Microsoft and companies like Magic Leap will provide consumer-grade hardware, Oculus has been working with Samsung, launched the $ 199 Gear VR developer virtual helmet, your Samsung mobile phone experience virtual reality.
Virtual reality ads
MediaSpike is a start-up company that specializes in virtual reality ads. Virtual reality that is also more than a few want to provide virtual reality equipment brand advertising company. Its founder and CEO Blake Commagere said a few years ago, the company for the mobile plate end-game product placement. Now, the company is prepared to Gear like Samsung VR virtual reality devices, phone + virtual reality helmet, provides advertising services. Like the Oculus VR equipment, the company is also planning to prepare, only product-specific launch date has been decided.
According to the view of experience, MediaSpike virtual reality advertising is not yet mature, and very rough, there is virtual reality wore old problem: feeling queasy. Nevertheless, virtual reality ads than traditional banners, web banner and pop-up ads on the phone much better!
Airvirtise company page
Augmented reality advertising
Augmented reality service company Airvirtise, said from Dallas, through augmented reality glasses, let people get in the real world to the virtual world of information, such as playing angry birds in the neighborhood park, or walk in the streets to see a virtual car.
The company's founder and CEO Kevin Hart described the company in this year's South by Southwest SXSW presentation on work of the General Assembly: a virtual drone circling in the General Assembly, also pulled a banner. Only through the camera on the iPad to see this drone. He said, mainly through the iPad's sensors to detect the user's location, which saw a virtual drone hovered.
And success achieved in the real world superimposed virtual advertising company is augmented reality services company Blippar. Through the company's research and development of an APP, you can see the virtual advertising in the real world, like football players on Pepsi cans, Maybelline virtual nail (you can see his hand is covered with shiny Nail Polish). Ted Baker phone cover
Opportunities and challenges Ted Baker phone cover
Online advertising is a huge market value implies that the virtual reality advertising has a bright future and great business opportunities. According to United States advertising market research agency Magna Global research report. In 2014, a 17% increase in digital advertising revenue, to $ 142 billion. Expect 15% will continue to rise this year, to $ 163 billion.
In fact, those working in virtual reality or augmented reality advertising company will encounter a lot of difficulties. In addition to the obvious technical problems, Hart and other company bosses also want to know one thing: which type of ads is user loved and willing to participate? What kind of advertising is a street rat, people hate them.
Commagere admits, when these ads appear when virtual reality, easy to damage the user experience. But he also hopes that such advertising does not like traditional pop-up advertisements as "disturbance", drew ridicule and outrage. He said:
"I can't imagine that when I was immersed in the world of virtual reality, an ad banner at the bottom of the view. This really makes people angry. "
via:technologyreview
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